Holiday Social Media Campaign for Canyon
Role: Creative Direction and Digital design
For the holiday season, I developed and directed a playful, eye catching campaign that captured the spirit of celebration in an unexpected way. The challenge was to create something festive and memorable, while staying true to Canyon’s clean, performance driven brand aesthetic.
Idea: cover a bike entirely in lights, switch them to blinking mode and let the festive spirit come alive through motion.
Performance Highlights
It became one of the best performing post of the season, with higher engagement than the account’s average and a reach increase of over 250% compared to previous holiday content.
Views: 2,2M
Likes: 33,2K
Comments: 121
Shares: 898
Creative process
The concept started with a fascination for festive lights, the glow of Christmas decorations and the sparkle of illuminated winter streets. I created a moodboard inspired by this atmosphere, translating the warmth and rhythm of seasonal lights into a visual idea that could work within Canyon’s aesthetic.
Working with the Canyon studio team, we covered the bike entirely in lights and began testing different motion setups. Through multiple video experiments, we refined the effect, adjusting brightness, blink rhythm, and movement until we captured the perfect balance of celebration, motion, and brand identity.