Scotch & Soda Winter 2022 collection launch
For Scotch & Soda’s Winter 2022 collection, the brand embraced the spirit of the festive season, holiday celebrations, endless good times, and effortless style. The campaign introduced a series of new party looks designed to take you from the dinner table to the dance floor, capturing the joy and energy of togetherness.
As part of the global digital design team, I was responsible for bringing the campaign to life across various digital channels. My work included:
Designing editorial layouts and lookbooks that showcased the collection’s bold yet refined aesthetic.
Creating engaging newsletters to highlight key pieces and seasonal stories.
Implementing website updates and homepage assets aligned with the brand’s visual identity.
Ensuring a cohesive and elevated user experience across web, app, and email platforms.
This project balanced storytelling with commerce, translating the brand’s celebratory spirit into a seamless digital experience that connected with a global audience.
Role: Digital Design
Curated GIF Selection from Campaign Videos
Motion instantly captures attention, it draws the eye, conveys emotion, and brings stories to life. To translate that energy into platforms without video support, I created animated GIFs from the campaign film.
By selecting the most expressive moments, I introduced subtle movement into editorials and newsletters, adding depth, rhythm, and excitement.
Result: A richer brand experience that mimicked the impact of video, increased engagement, and kept the festive spirit alive across all digital touchpoints.
