Scotch & Soda Summer 2023 collection launch
For the Summer 2023 collection, Scotch & Soda embraced a free spirited, sun-soaked energy, celebrating the effortless transition from pool to party. The collection featured vibrant colours, bold prints, and playful graphics inspired by the carefree rhythm of summer.
As part of the digital design team, I worked on rolling out the campaign globally across digital touchpoints. My responsibilities included:
Designing editorial and lookbook layouts that captured the bright, relaxed mood of the season.
Creating newsletters and homepage updates to highlight key stories and product drops.
Ensuring a cohesive visual identity and seamless user experience across web, app, and email.
The result was a lively, sunny digital campaign that brought Scotch & Soda’s summer spirit to life full of colour, warmth, and easy going style.
Role: Digital Design
Curated GIF Selection from Campaign Videos
Summer is all about movement, sunlight, water, and carefree energy. To bring that feeling into digital touchpoints without video support, I transformed key moments from the campaign film into animated GIFs.
By curating clips that reflected the collection’s vibrant colours, playful prints, and fluid motion, I added subtle movement to editorials and newsletters.
