Canyon Streetwear collection launch
Role: Art Direction and Digital design
For Canyon’s first ever fashion launch, I defined the art digital direction for the new Technical Streetwear collection, a line blending ride ready performance with urban functionality. This marked Canyon’s evolution from high-performance cycling into the world of lifestyle and fashion.
I created a new digital structure for the campaign’s landing page, tailored specifically for fashion storytelling. The design combined commercial impact with editorial aesthetics, featuring:
Shop the Look sections for full outfit inspiration.
Hero product highlights showcasing technical details and design.
Styling and category modules to guide customers through the collection in an intuitive, fashion-driven flow.
Customer Journey
The campaign unfolded through a multi phase customer journey, designed for engagement at every touchpoint:
Coming soon page to build anticipation and sign-ups.
Website updates and cross sell banners introducing the new category.
A dedicated landing page that merged shopping with storytelling.
Blog post exploring the concept and design behind the collection.
Emails and app updates driving traffic and discovery.
The result was a cohesive, high impact digital experience that combined creative storytelling with strategic design positioning Canyon’s Technical Streetwear as a confident step into the fashion space.
