For Canyon’s all-season Gift Guide digital campaign, the challenge was to develop a festive, emotionally resonant Creative Direction, without tying the visuals to any specific holiday or focusing too heavily on individual products, as items would rotate and sell out throughout the year.

Idea: Inspired by the "Amsterdam Dance Event" and my own evening bike rides through the city, I reimagined the concept of celebration through the lens of movement and light. The central theme: festive disco energy communicated via bike lights in blinking mode, in motion. The result is a joyful, energetic expression that celebrates cycling as an experience not just a product.