AI E-Commerce GOE Campaign images Generation
Role: AI Creative Direction, Prompt Engineering, Visual Strategy
For the GOE streetwear website, I explored AI generated product images using Krea AI to move beyond the usual e-commerce look.
The model shots were created to match the idea of each print, through emotions, poses, and expressions, so every product page feels like an extension of the design. Alongside that, I also made clean images on a white background to keep the focus on the product.
In this project, I worked as a Creative Director, shaping the concept and visual direction, and creating and selecting the AI images to keep everything consistent and on brand.
Moodboard
My process began with a strategic moodboard used mainly for pose inspiration and general direction. The actual story, emotions, and lighting came during the process of generation, evolving step by step as I experimented.
