I created the brand identity for UMeter, an independent Dutch platform that lets people read their smart meter and understand their energy use, whichever energy supplier they have. My role covered brand concept development, visual identity and graphic design, from the logo and colour system through to banners and merchandise.

The logo frames the UM monogram in open brackets, like a reading on a meter display, putting your data in focus. A playful tone of voice runs alongside it, as on the merch line "My meter is smarter than yours", to keep a technical product friendly and human.