For the website of streetwear brand GOE, I explored AI-generated PDP imagery using Krea AI to push fashion retail visuals beyond traditional e-commerce standards.

The PDP images on models were designed to reflect the mood and energy of the prints, expressed through the models’ emotions, poses, and facial expressions, turning each product page into a visual extension of the design itself. At the same time, a series of images was created on minimalistic white backgrounds, to avoid distracting the customer and keep the focus clearly on the product.

In this project, I worked as Art Director, defining the concept and visual direction, and personally generating and curating the AI imagery to ensure a cohesive and elevated brand identity.